The Rule of 72 or You’re Not “Baby” Anymore

Andrew D Ellis
3 min readJun 1, 2021

“If you want to beat the S&P 500, start thinking of the index as a filter and not a benchmark. It’s the starting line; not the finish line.” Andrew D. Ellis, Founder, ThinkingLonger, LLC

Hey — you Gen X’ers, Gen Y’s, Gen Z, millennials — it’s time to pull back the curtain and take a hard look at the money that sits in your pockets.

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