Seven years ago, Tim made a decision: he was going to be in the business of being Tim Denning and everything he did needed to be in furtherance of the success of that business. All of us can make use of this question to examine our own actions: our jobs, our careers, our use of time and resources. Are we consistently acting in our own best self-interest? The question is easy; it's the answer that can be satisfying, painful or embarrassing -- but it needs to be answered.