Ad for Chiffon Margarine

Mother Nature, I-Gaming and Casinos

Andrew D Ellis
2 min readMar 22, 2020

Do you remember that wonderful ad for Chiffon margarine? It ran in the ‘70’s and featured Dana Dietrich as Mother Nature who is angry for having been fooled by the buttery taste of Chiffon margarine. To see it again, click here:https://www.youtube.com/watch?v=e3QAHfvzu14

While we could all use a good giggle, especially in these days, it is important to see what will be happing to the casino and I-Gaming industries. For several years now, industry pundits have been predicting that I-Gaming would eventually overwhelm brick and mortar casinos as preferred gaming venues. After all, there are now over 165 million “gamers” in the US and only 35% of the American public (approximately 122 million) goes to casinos each year. And yet, as of the close of 2019, the American Gaming Association’s annual State of the States report suggests that I-Gaming, as a form of gambling, is legal in the fewest number of states compared to virtually all other forms of gambling. In my opinion, that is about to change.

The coronavirus might just as well been named the casinovirus as casinos around the world were the first to be closed and will be the last to re-opened. The immediate closure of casinos is the easiest to understand: thousands of people congregating indoors with the least socially beneficial objective — gambling! The long-term closure of casinos will also be easy to…

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